JOICO® sets the standard

with artistry and modern technology, Joico provides salons with innovative products and services that ensure the ultimate beauty care experience. At JOICO®, beauty andscience are combined to create the Art of Healthy Hair. We know a lot about healthy hair because for over 30 years JOICO® products have been recognized for their superiorperformance. Always pushing the boundaries of fashion and innovation, JOICO® delivers the finest professional hair care products. JOICO®´ commitment has always been pureand unwavering: to help stylists preserve and enhance the integrity of the hair. A unique combination of cutting-edge technology, innovative product development, professional education and commitment to integrity keeps JOICO® at the forefront of professional beauty.

JOICO® pushes the limits of science. Modern technology and the finest ingredients come together to create superior formulations, made even stronger by our alliance with Shiseido. JOICO®´ exclusive Quadramine Complex, uses the latest technology for advancements in hair care.

The result: Products you can count on. Products that are recognized for their superior performance.

JOICO® is committed to delivering uncompromising quality products that repair, reconstruct, protect and maintain healthy hair. Always pushing the boundaries of fashion and innovation, you can trust JOICO® to deliver the fi nest professional hair care products in the world.

JOICO®, The Art of Healthy Hair!

For further information www.joicoeurope.com