About Rude

Inspired by clever design, luxurious quality and pure function, Award winning Entrepreneur Sarah Shafi founded Rude & uses new design concepts to create a brand of ultra cool, highly practical & very sexy hands free tool belts, holsters, laptop cases and accessories for both general and professional use.

Hand-crafted in London from the finest Italian leather, each piece is finished to perfection. Exquisite stitch detailing enhances your Rude experience to ensure that you look and feel good, down to the very last detail.

“Ultra-stylish and definitely sexy, simply wrap Rude around your body for instant style and functionality.”

Whether it’s taking care of your personal essentials or wanting an eye-catching accessory to match your individual style… each Rude piece holds, protects and ultimately looks fabulous.

Since its launch Rude has fast become a name synonymous with style; worn and loved by celebrities and professionals all over the world, allowing the practical and style conscious to carry their everyday essentials around in something more than just a bag.